For a growing number of seniors in the US, finding information on Medicare Supplemental Insurance is crucial, yet difficult. Using the UserZoom remote quantitative tool, we were able to analyze the online user experience when searching for this information on the web. Furthermore, we conducted a benchmark study to gain meaningful statistics such as ease of use, satisfaction, productivity, etc. on Kaiser Permanente, Aetna, United Healthcare, and Blue Cross / Blue Shield websites. UserZoom teamed up with Key Lime Interactive to perform this study. We will be hosting a webinar to share these results.
Join us Tuesday September 29, 2009 @ 1PM EST