Analyzing Facial Responses
Current methods for collecting emotional responses often require a participant to constantly verbalize their thoughts and feelings. This approach is unnatural and may yield unreliable results. Facial metrics can be captured in the background as a participant performs a series of tasks while evaluating a website. The software can automatically pinpoint when a person is feeling certain emotions and can be tied directly to what they are doing.
36 Virtual Events Hosted & Counting
Watch KLI’s Webinar:
- An overview of available facial analysis tools
- Demonstration of facial analysis software
- How to integrate facial analysis into your existing user research methods
- Discuss the pros and cons of using facial analysis