Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises.
Here are our high level findings:
» Most popular brand? Disney Cruises
» Mostly likely to be recommend to friends? Disney Cruises, Royal Caribbean
» How important is FUN when planning for a family vacation? 91% of participants indicated that FUN and PRICE are equally important
» Brand perceived as most fun? Disney Cruises
» Site that offers the best search and booking experience? Disney Cruises, Norwegian Cruise Lines has opportunities to improve
» Perception of the Facebook page? Carnival does the best job
Want more details? Request for a copy of the study: info@keylimeinteractive.com
