UX Research Study

2015 Holiday Shopping Survey Overview
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Best Aspects of Online & Mobile Shopping Experiences


In Key Lime Interactive’s (KLI) 2015 Holiday Shopping Report, the results from its January post-holiday survey of 500 consumers was revealed. The report focuses on consumer spending behavior as it relates to online and mobile purchases during the holiday season.

The report examines consumers’ usage of different channels (websites, mobile apps, mobile sites, brick-and-mortar stores, and more), tendencies to use different devices (Smartphones, tablets, laptop/ desktop computers), as well as the top triggers and influencers that lead consumers to make online and mobile purchases (such as marketing, promo codes, free shipping, convenience/ speed, and brand loyalty).

KLI reveals how, where, why, and how much consumers spent during the 2015 holiday season, including:


  • Which retailers are winning in the online and mobile channels?
  • What are the most effective and enticing incentives?
  • Did consumers spend more or less online this year?
  • Have mobile purchases increased or decreased? And why?
  • What made for the best online and mobile experiences?
  • Retailer apps usage: pros and cons

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