UXPA Webinar

UXPA

Presumptive Design & Agile UX Design

With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks?

In this webinar, Frishberg, and Lambdin offer a method they’ve been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation by MK. The pair will introduce the method in the context of Agile, comparing and contrasting it to Lean UX.

Get Started

36 Virtual Events Hosted & Counting

36

About the Presenters and Host:

This webinar will be sponsored and hosted by Key Lime Interactive’s CEO, Ania Rodriguez:

Ania has served as a user UX advisor to Fortune 1000 companies around the world for nearly the past two decades on topics of User Interface Design, Product Design, and User Research. Known for her focus on actionable results and quality, Ania’s leadership has resulted in double-digit growth over the past five years and the company has emerged to become the leading user experience research firm in the US.

Learn More

Attend Our Next Virtual Event!

SIGN UP NOW

Join Us

Subscribe For Monthly CX Insights

Finding the Right Tool for Your Quantitative Research

by Lynn Gonzales | Mar 19, 2016 | Webinar, Webinars

Finding the Right Tool

For Your Quantitative Research!

Research

So Many Tools, So Little Time

If you do quantitative research, I’m sure you’ve had this problem before. You’ve figured out how you want to test your site, and identified the perfect methodology, only to realize you need to decide on a survey tool. If it’s a tool you’ve used before, no problem, but what if it’s a different methodology? A Google search results in 10 different tools that seem to fit your needs, and you find yourself wading through pricing plans, feature lists, and marketing copy, and two hours later you still haven’t decided which tool is best for your team.

Key Lime Interactive is here to help. Being a consulting research firm, we have the opportunity to work with many different online quantitative research tools without being locked into a particular provider. In this 45-minute webinar, Phil McGuinness, one of our user experience researchers with a focus on quantitative research tools, will discuss his flowchart for choosing the right research tool based on your budget and data collection needs. In addition, he’ll provide information about how he came to recommend each solution for each particular problem, and why.

SPEAK TO AN EXPERT

What You Can Expect to Learn:

How to choose the best tool for your particular need
Why each tool is recommended by Key Lime Interactive for that solution
The strengths and weaknesses some of the most popular quantitative research tools, from the perspective of a UX Researcher

SPEAK TO AN EXPERT

Attend Our Next Virtual Event!

Join Us

Products

Locations

Subscribe For Monthly CX Insights

Intro: The Role of Body Language in User Research

by Lynn Gonzales | Mar 17, 2016 | Webinar, Webinars

The Role of Body Language

Within User Research

Watch

Intro: The Role of Body Language in User Research

Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

In this webinar, we demonstrate common situations in UX research and some of the more relevant emotions to pick up on while observing users. Some of the gestures we will be acting out will be related to:

Confidence
Confusion
Frustration

Trusted by over 100 of the world's top organizations

100

UX Webinar Highlights

Joining this webinar will help give you the skills you need to improve the interactions you have with your test participants, and these skills will help you generate more accurate and actionable feedback from your users.

This webinar will be an intro to the first in a series, the next one will deep dive into facial expressions, and we’ll close out the series with the power of the face and eye insights.

Questions? Let us Know!

Attend Our Next Virtual Event!

SIGN UP NOW

Join Us

Products

Locations

Subscribe For Monthly CX Insights

2015 Holiday Shopping Survey Overview

by Lynn Gonzales | Jan 26, 2016 | Webinar, Webinars

UX Research Study

2015 Holiday Shopping Survey Overview

Survey

Best Aspects of Online & Mobile Shopping Experiences

In Key Lime Interactive’s (KLI) 2015 Holiday Shopping Report, the results from its January post-holiday survey of 500 consumers was revealed. The report focuses on consumer spending behavior as it relates to online and mobile purchases during the holiday season.

The report examines consumers’ usage of different channels (websites, mobile apps, mobile sites, brick-and-mortar stores, and more), tendencies to use different devices (Smartphones, tablets, laptop/ desktop computers), as well as the top triggers and influencers that lead consumers to make online and mobile purchases (such as marketing, promo codes, free shipping, convenience/ speed, and brand loyalty).

KLI reveals how, where, why, and how much consumers spent during the 2015 holiday season, including:

Which retailers are winning in the online and mobile channels?
What are the most effective and enticing incentives?
Did consumers spend more or less online this year?
Have mobile purchases increased or decreased? And why?
What made for the best online and mobile experiences?
Retailer apps usage: pros and cons

Request UX Support

Attend Our Next Virtual Event!

SIGN UP NOW

Join Us

Products

Locations

Subscribe For Monthly CX Insights

So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills

by Lynn Gonzales | Dec 22, 2015 | Webinar, Webinars

So You Think You Can Moderate?

Techniques to Enhance Your Moderating Skills

Skills

Watch Techniques to Enhance Your Moderating Skills

Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

Trusted by over 100 of the world's top organizations

100

How to Enhance your Moderating Skills

In this webinar, you will learn the dos and don’ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed.

This interactive presentation will demonstrate moderating techniques and the five key personas developed by our Principal Researcher that reflect some of the most challenging types of participants to work with. A series of fun and entertaining exercises will help the audience to develop strategies to handle challenging participants. The webinar will also include Q&A time with an opportunity to ask questions from our veteran moderator.

Whether you are a seasoned moderator or a first-timer, this session is for you. Here’s what you’ll get out of this webinar:

A way to self-assess your current moderation skills
Understand five commonly encountered participant personas and how to get the most from these types of individuals
Have a chance to ask a seasoned moderator any tips & tricks

Request UX Support

Attend Our Next Virtual Event!

SIGN UP NOW

Join Us

Products

Locations

Subscribe For Monthly CX Insights

CX Strategy: Millennials & mCommerce

by Lynn Gonzales | Sep 15, 2015 | Webinar, Webinars

CX Strategy:

Millennials & mCommerce

Strategy

CX Strategy Webinar

Webinar – CX Strategy: Millennials & mCommerce from keylimeinteractive

mCommerce is shifting in a direction to cater towards those that are digital natives (Millennials), not digital immigrants (the rest of us). Personalization and customization are a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don’t allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omnichannel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.

This webinar will focus on these topics related to a CX/UX Strategy:

Personalization vs. Customization
Wearables
Digital Storytelling
Location-based deals / Geo-location / Beacons / NFC
New “buy button” trend (on Twitter, Facebook, Pinterest, and soon, Google)

Create Your CX Strategy

Attend Our Next Virtual Event!

SIGN UP NOW

Join Us

Products

Locations